Poland offers a true competitive advantage. Our analysis clearly outlines why Poland stands out as a business destination. Read to the end to find out why it is worth doing this in Poland!
Stable and growing market
The Polish market is characterised by strong and consistent economic growth, which is primarily supported by the very good economic situation in the private consumption sector.
This argument is confirmed by a report by JLL – CEE Investment Market Perspective | H1 2025:
The Poland’s economy continued to show good growth momentum at the beginning of 2025. GDP increased by 2.9% in 2024, with expansion forecasted to accelerate to 3.3% in 2025. Private consumption remains the main growth driver, supported by rising wages and declining pressure on consumer price – inflation is projected to edge down slightly to 3.6% in 2025. The labour market shows resilience despite demographic challenges, with unemployment rate remaining stable at 2.8%.
Low labor costs
Did you know that, according to a report by McKinsey & Company, labour costs in Poland are less than half the average labour costs in the EU-15 countries?
Favourable cost conditions, thanks to relatively lower labour and operating costs compared to Western Europe, offer great business opportunities for investors in Poland.
Access to qualified personnel
Poland offers access to a well-qualified workforce and according to the skills forecast by the European Centre for the Development of Vocational Training, the trend towards higher skills will continue in Poland over 2022-35.
The share of workers in Poland with advanced and intermediate qualifications is marginally above the average seen in EU-27 countries. This means that Poland maintains a slightly higher proportion of highly and moderately skilled employees compared to the wider European Union.
In Poland, the proportion of the labour force with highlevel qualifications and medium-level qualifications remains slightly higher than the EU-27 average.
– 2025 Skills forecast | CEDEFOP – European Union
Legal and regulatory stability
As a member of the EU, Poland offers transparent, stable and supportive legal and tax regulations.
Poland performs better than most OECD economies in terms of regulatory barriers to competition. According to the OECD Product Market Regulation (PMR) indicators, which measure the degree to which laws and policies promote or inhibit competition, regulatory barriers are below the OECD average and have significantly decreased over the past decade.
– Strengthening FDI and SME Linkages in Poland – OECD
Starting a business in Poland means entering a promising market with clearly growing incomes and a stable labour market, which reduces risks and increases the chances of quickly acquiring customers and developing your business.
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